Born and raised in Tampa, Florida, Andrea Samayoa has been a practicing witch for 7 years. She started Moon Street Kits, an Etsy shop and accompanying TikTok channel, in 2020 with the goal of making her space accessible to beginners and to end the stigma behind witchcraft. With a starting follower count of 201, she's since reached over nine million likes and half a million loyal followers. Her page has been a haven for beginners and generational witches alike who love her "no bullshit" approach that makes it easy for viewers to follow her tutorials and still feel like they're connecting with a real person with realistic goals.