Immy Lucas is the creator behind the popular Youtube channel and Instagram handle Sustainably Vegan. Drawn to environmental issues and education since childhood, her mission is to help and inspire people to live as low-impact as possible, from learning how to DIY their own hair products to shopping unpackaged to lobbying local government to change. Immy's work is all about finding small ways to alter our behavior over time, using habit change and easy swaps to get there. Her work has been featured in media outlets like Marie Claire, The Evening Standard, and the BBC.