'A brilliant analysis of how business really works and why we should stop thinking about "capitalism" and talk instead about a pluralistic economy. Informative, funny, and full of deep insights. Truly a magnum opus' - Mervyn King, former Governor of the Bank of England

'A very entertaining read for specialists and non-specialists alike, it's a book that manages to be incredibly expansive, and yet also with a depth of argument you won't often find in a business text. Few writers come close to matching Kay's analysis of what makes good businesses succeed and bad businesses fail' - Evan Davis

'Praise for John Kay' - -

'Kay is both a first-class economist and an excellent writer' - Financial Times

'An admirable debunker of myths and false beliefs - Kay can see substantial things others don't' - Nassim N Taleb, author