fbcc
MENU

Existing Members

Email *
Password *

New to Sanity?

   SHOP BY DEPARTMENT   

Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation

Paperback Book  |  Business Leadership & Management  |  07 Aug 2024
No reviews yet Write A Review
Description Details
Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation/Product Detail/Business Leadership & Management
$85.59  was $106.99

In Stock at Supplier. Ships within 5-10 Business Days.

86 ELITE Points earned with this purchase! Earn 250 for a $10 Reward!
Not an ELITE Member? Join ELITE here


Buy Now & Pay Later With

PayPal Afterpay Zip Klarna

Shipping - See delivery options.
Postcode:
Quantity:
 
SEE MORE IN:

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment. Accused of manipulation and more, marketing is one of the most misused functions and misunderstood professions. The rise of “green marketing” could have been an opportunity for the profession to exhibit its potential to transform business—but instead, there has been a turn to greenwashing, with false claims of environmental friendliness.

Now, businesses must evolve, rebalancing social and environmental priorities with economic ones, and it is time for a new era: Positive Impact Marketing. Drawing on almost 30 years of experience in global marketing, management, and strategy with private, public, and nonprofit organizations, this book introduces a framework organized around four key principles, Connect 4 Impact, and shows how these principles must govern marketing to achieve the desired net positive impact. It explains why and how marketing is key to establish sustainability at the core of business models and provides marketers with a toolkit and strategies for collaborating with other business leaders in the organization to guide rapid and effective transformations.

This book will be a transformative resource for leaders and managers looking to truly incorporate sustainability into their business models, marketing professionals at all levels, and MBA/BBA students with an interest in sustainable business.
 

Title: Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation

Format: Paperback Book

Release Date: 07 Aug 2024

Type: Clara Millard Dereudre

Sku: 3047265

Catalogue No: 9781032728032

Category: Business Leadership & Management


customer promise
sanity icon Help you find exactly what you are looking for, even if you aren't sure yourself!
sanity icon Track down the hard to find as quickly as possible - if it's available, we will get it!
sanity icon Deliver fast and friendly service to every customer.
sanity icon Provide you with the hottest, the latest and a great range.
sanity icon And if you're not satisified, you can exchange or with a receipt, get your money back - no questions asked!