'A layer cake of cultural history and developmental biology ... peculiarly charming ... with such a wealth of examples to consider, cute studies has only just begun. There's plenty more to see, and plenty to wave a glow stick at' - Daily Telegraph

'Dale, a cheerful and able raconteur, has written a cracking story, straddling history, art and complex
developmental science' - New Scientist

'Our fasciation with cuteness is more than just a quirk of human psychology; it's fundamental to explaining what made us human in the first place .... an absolute treasure trove of unconventional and unexpected insight' - Justin Gregg, author

'An unprecedented and occasionally startling roadmap of social, psychological, and even biological reasons why humans find things cute, from babies and kittens to Hello Kitty, from anime to Disney. Deeply researched and engagingly written, Irresistible is more than its title implies - it's essential' - Matt Alt

'In this landmark work of cute studies, Joshua Paul Dale deftly combines comprehensive overview and eye-opening analysis to pinpoint the developments of cuteness across Japanese and Western cultures ... Irresistible is a significant and entertaining exploration of a ubiquitous but often-overlooked aesthetic' - Isabel Galleymore