Every year, brands spend over $560 billion (and counting) to convince us to buy theirproducts. Yet, as consumers we have become insensitive to most advertising. Weeasily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, thebrands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertisingcampaigns fail and examining the personal, social, and cultural meanings thatsuccessful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to createand grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.