Smokin, it'll kill you in the end. One way or another...

Decades after his career as a tobacco advertising icon, Bryan Burns' life is in ruins. After his mother dies of lung cancer, he is tormented by a talking cigarette from an anti-smoking billboard who blames him for his mother's death. Bryan's already fragile mental state can't handle the abuse and he snaps, transforming himself into The Ribspreader - a killer stalking the city streets, extinguishing smokers one-by-one and cutting out their lungs to make his macabre smoking jacket. But in a city of murderers, freaks and perverts, The Ribspreader isn't the only killer out there and it's not long before a turf war for victims erupts into a horrific showdown of explosive violence and bloody carnage!