Rewire your mindset for real, lasting fat-loss. Brian Keane’s philosophy is simple: any diet will work so long as you stick to it. His goal is clear: to help you find the mindset and unique personal motivation that will enable you to stick to your fitness and nutrition plan and become leaner, stronger and healthier. Ireland’s leading fitness podcaster has already helped thousands of people lose body fat and change their relationship with food. By getting your mindset right first, achieving your nutrition and fitness goals becomes simple and possible as never before, giving you the edge on real, lasting fat-loss for life.