The number one cause of insomnia lives in your subconscious mind. You toss and turn at night, trying to quiet your thoughts enough to fall asleep. Or you wake up hours before your alarm and stare at the ceiling, hoping that this time you’ll manage just a little bit more rest before sunrise … yet no matter how much you want it, sleep remains elusive. The truth is, for anyone suffering with ongoing sleeplessness, melatonin and a better mattress just aren’t going to cut it. Whether it’s a subconscious fear that sleeping is not safe, pre-emptive anxiety about not being able to sleep later that night, or a limiting belief about sleep due to age or genetics, if these ideas are left to their own devices, sleeplessness will prevail. The good news is, with hypnotherapy, you can rapidly reprogram the subconscious mind from being the enemy of sleep to being your bedtime ally.