A Radical Call To Arms And A Bold New Vision Of How We Must Act, Fast, To Reconnect Society At Individual, Government And Business Level, From A Global Economist Hailed By The Observer As 'one Of The World's Leading Thinkers'. Professor Noreena Hertz Has Travelled The World To Explore The Loneliness Epidemic First Hand: 'renting A Friend' In Japan, Visiting Co-habitation Spaces In Israel And Trying A Week Experienced Entirely Online. From The Spread Of Social Media And The Rise Of Ai To The Architecture Of Our Cities And The Growing Elderly Population, Loneliness Is A Global Issue That Is Affecting Our Health And Financial Security. She Takes On A World Increasingly Dominated By Big Business And Consumerism, And Challenges Us All - And Most Importantly, Our Politicians, Business Leaders And Economists - To Take Urgent Action To Ensure We Survive And Thrive In The Centuries To Come. The Lonely Century Is A Bold, Game-changing Book That Has The Power To Transform How We Behave.