'If you learn the 16 principles in this book you'll be able to do more than turn your life around. You'll be able to uplift and transform it, taking it to levels that will amaze and delight you.'

There are thousands of books on success - but this is a book on failure.

Mastering failure is a vital step in achieving your aims, hopes and dreams. Failure is the ambitious person's constant companion. It can dog you for months, years or even decades before you finally achieve your goal.

Siimon Reynolds, one of Australia's most successful ad men, explores the main causes of failure and reveals solutions for overcoming them and creating a successful, happy life. One of the Top Ten best-selling business books of 2010, Why People Fail offers strategies and tips for beating failure habits such as unclear purpose, destructive thinking, low productivity, weak energy, not asking the right questions, poor presentation skills, stress, lack of persistence, and money obsession.

Master just one of the timeless principles in this book and you can increase your wealth, success, contentment and happiness. Master all of them and your life will rocket to a totally new level.

'Reynolds draws upon the latest thinking . . . to set you on the right track to turning failure into success, or, more important, avoiding failure in the first place.' Virgin Blue Voyeur