Lagom (pronounced 'lar-gom') has no equivalent in the English language but is loosely translated as 'not too little, not too much, just right'. It is widely believed that the word comes from the Viking term 'laget om', for when a mug of mead was passed around a circle and there was just enough for everyone to get a sip. But while the anecdote may hit the nail on the head, the true etymology of the word points to an old form of the word 'lag', which means 'law'.

Far from restrictive, lagom is a liberating concept, praising the idea that anything more that 'just enough' is a waste of time. Crucially it also comes with a selflessness and core belief of responsibility and common good. By living lagom you can live a happier and more balanced life, reduce your environmental impact, improve your work-life balance, free your home from clutter, enjoy good food the Swedish way, grow your own and learn to forage, and cherish the relationships with those you love.