Electric Church details unlikely history of Atlanta International Pop Festival and what Hendrix’s performance signified amid racial/cultural tension.

Documentary unveiling previously unseen footage of Jimi Hendrix's seminal performance at the 1970 Atlanta Pop Festival playing his greatest hits in front of 300,000 people. Features interviews with Hendrix, and fellow musicians, including Paul McCartney and Mitch Mitchell, who provide new insight into the musician's personality and genius at the juncture of this important cultural gathering, hailed as the 'Southern Woodstock'.

DVD & Blu-ray features bonus, unreleased footage, not included in the broadcast edition of the film, including new interviews with Kirk Hammet, Susan Tedesci & Derek Trucks, Billy Cox, Alan Cooley (festival organiser).

Electric Church is mostly made up of footage filmed by Steve Rash, Buddy Holly Story director, who kept the film stored away trailing a foiled plan to craft a Woodstock-style documentary. Over 30 years later, the reels were developed, giving fans the rousing opportunity to enjoy what a press release describes as "a transcendent viewing experience." The audio soundtrack for the home version contains stereo and 5.1 surround sound mixes directly from the original master tapes by Eddier Kramer, Hendrix's recording engineer. Filled with bonus material, Electric Church offers rare performances of "Freedom" and "Red House," both left out of the broadcast, as well as a "Room Full of Mirrors" music video that splices together existing footage with previously unseen photographs from the gig.