For almost 70 years, motorcyclists from every corner of the globe have flocked to South Dakota for the Sturgis Motorcycle Rally. For one week they ride, rebel and party. But a trip to Sturgis wouldnt be complete without a night at the world's largest biker bar, the Full Throttle Saloon.Bar owner, Michael Ballard is hopeful that 2009 will be a big year, but the 69th Sturgis Rally has put him under an incredible amount of pressure. The bad economy killed him the year before and now hes confronted with a growing list of problems. Employees are stealing and showing up drunk, the local government is cracking down on him and he's now faced with the worst weather in a decade. Michael will need to fight for the bars survival and in the end must decide if he should call it a day.