After spending much of 2007 & 2008 on the top of the charts with his own hits and as a producer & featured artist on tracks such as Flo-Rida’s ‘Low’, Plies’ ‘Shawty’ and Chris Brown’s ‘Kiss Kiss’, T- Pain is set to release his third studio album ‘Thr33 Ringz’.

The campaign for ‘Thr33 Ringz’ began with his first single ‘Can’t Believe It’ featuring the hottest rapper in the game right now (and long time T-Pain collaborator) Lil Wayne and a groundbreaking video by Syndrome.

Skits on the album include two clowns (one voiced by Eddie Griffin) which will provide the narrative thread of the album’s theme.

The album’s theme & visuals are based on the imagery of a 3-ring circus but with a T-Pain, Hip Hop twist. He will wear different customized Ringleader outfits and his two new clown sidekicks and other circus-related characters & animals will be featured throughout the album packaging and related promos.

Follow up single, ‘Chopped & Skrewed’ featuring rapper, Ludacris and “Freeze’ featuring superstar R&B singer, Chris Brown also with videos directed by Syndrome have been selected to demonstate the depth of the album, reinforce the cutting edge imagery of the Thr33 Ringz album and cement and expand T-Pain’s audience.

Other guest vocalists include: Kanye West, Rick Ross, Bow Wow and DJ Khaled.