The Craig Kelly Story

Once in a while a person comes along and flat changes it all. For the world of snowboarding, Craig Kelly was that guy. Craig Kelly led the charge, and led it with more class, skill and energy than anyone else would have or could have. Craig Kelly was snowboarding's original captain, and remained on top until his tragic death by avalanche in 2003.
While Jake Burton and the other literal founders of snowboarding are due much cred for creating the sticks so many of us rely on for our sanity, happiness and sport, snowboarding as an industry and profession owes Craig Kelly and riders like him its livelihood. Snowboarding as an Olympic sport? Professional snowboarding as a legitimate job? Snowboarding as a billion dollar industry? Craig was the match that lit the fuse.